SOUND DESIGNER MAGAZINEPublication Design, Branding
FASTSKIN LZRMotion
SEATTLE ASIAN ART MUSEUM Branding
LIGHTHOUSE ROASTERS Packaging, Motion

ABOUT ME
harrycole.design@gmail.com


FASTSKIN LZR

MOTION BRANDING

Advertising the world’s fastest swimsuit on a global scale


Fastskin LZR, released in advance of the Paris 2024 Olympics, is a new racing swimsuit which features technology originally designed for space travel.

OVERVIEWThis project is a motion design system which could be used on the Fastskin LZR retail website and on Instagram stories.

PROBLEM
How might motion design be used to communicate the sleek, innovative nature of the Fastskin LZR swimsuit to an international audience during the Paris 2024 Olympics? 
SPECS Timeframe: 10 weeks
Tools: After Effects, Photoshop, Illustrator
Skills: Motion Branding
BRAND ELEMENTS




RESEARCH / EXISTING ASSETSIn late 2023, Speedo released a video commercial for FASTSKIN LZR featuring N.A.S.A. imagery and Apollo 11 audio. My goal for this project was to communicate the hi-tech nature of the swimsuit while moving away from U.S. centric imagery.  
STILL COMPS 
MOTION ELEMENTS

SOLUTION My solution for the Fastskin Motion design system moves away from space travel imagery, instead using abstraction, motion blur, and sliding screens to represent this cutting-edge racing swimsuit. 

WEB MOTION REEL

SOCIAL MEDIA REEL

©2024harrycole.design@gmail.com
Index   Next →