SOUND DESIGNER MAGAZINEPublication Design, Branding
FASTSKIN LZRMotion
SEATTLE ASIAN ART MUSEUM Branding
LIGHTHOUSE ROASTERS Packaging, Motion

ABOUT ME
harrycole.design@gmail.com


LIGHTHOUSE ROASTERS

PACKAGING | MOTION


Creating a new subrand for a beloved Seattle coffee company


Lighthouse Roasters is a longtime Seattle coffee company with a classic, art-deco inspired aesthetic. 

OVERVIEW This project is an expansion of the brand into a ready-to-drink coffee product sold at PCC Community Markets, an organic grocery store. Lighthouse Roasters aims to expand their audience to young people through a contemporary aesthetic. 

PROBLEM This new product line must preserve the brand’s integrity while also reaching a broader audience through visuals. 
SPECSTimeframe: 6 weeks
Tools: Photoshop, Illustrator, After Effects
Skills: Packaging, Motion

BRAND GUIDELINES


SOLUTION
The BEACON subrand blends the classic, art-deco inspired typography of Lighthouse Roaster’s existing branding with risograph-inspired illustrations. 
This combination of graphic styles appeals to both younger and older shoppers, creating a wide appeal for the product. 


DIELINE


VIDEO

PROCESS
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